2018 Event Design May 23, 24, 25
In this three-day course, students learn the full process of creating the overall floral design for a wedding. Students begin with creating storyboards, receive instruction in conducting consultations and creating proposals, how to purchase floral product and finally, creating the mock-execution of the event’s designs. Each student is required to develop their own wedding floral designs based on specific client requests and finishes with a mockup table decor and presentation to the “client.” This is a great opportunity for students to practice event production with specific client requests, budgets and of course, flowers.
Day One: Introduction to Event Design (10:30am – 4:00pm)
A full-day class discussion with Ariella Chezar. In the morning, Ariella will review the best approach to Event Design from client intake, understanding of client’s needs and expectations and developing a proposal within a client’s preferred budget. This is an opportunity to ask specific questions and review details for event design and production.
Day Two: Event Design Production (9:00am – 3:00pm)
Based on the work and selected mock wedding concepts from Day One, students will meet me in the New York Flower Market to purchase the flowers and materials required to bring their vision to fruition. Students will return to the school to produce their samples to present to the “client” on Day Three.
Day Three: Student Presentations (11:00am – 3:00pm)
After a hard day of production and proposal writing, on the last day each group will present their vision and concept for their individual wedding to the client, Eileen Johnson and I. In addition to the presentation, each student must complete a Wholesale Flower Budget Worksheet, Proposal Worksheet, and sample designs for critique. Ariella will give constructive feedback for each presentation to help students with future events.